Everything you are is a feature of your brain, and as such much of what your brain does is dedicated to making you look and feel as good as possible. ]...] For example by modifying your memories to make you feel better about yourself.

Dean Burnett
About This Quote

The first thing we do when we wake up is look at our reflection in the mirror and see how we look and feel. The brain does this so we can make an accurate assessment of how we should be feeling and then adjust our behavior accordingly. The brain does this by allocating resources to those areas that contribute to our sense of self-esteem or self-worth. This means that if the brain detects that the person in the mirror is feeling down, it will devote extra resources to making them feel better. So, even if they’re not exactly looking their best, they can still feel great about themselves.

Source: Idiot Brain: What Your Head Is Really Up To

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